Unlock Your Career Potential
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See Courses & Program Info
View a complete list of program courses, program-specific and degree-level requirements, and more.
This program requires a total of 120 credits.
- 36 Required Major Credits: Review the required major courses outlined below or view the recommended course sequence to progress through this program.
- 41 General Education Credits: Review the options available to fulfill the 41 credits of general education coursework requirements for bachelor's degrees.
- 43 Minor & Elective Credits: Review a list of available academic minors or see the course catalog or Schedule of Classes to help you select elective courses.
Required Major Courses
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Not ready to get started on a bachelor’s degree? You can pair a 15-credit minor in marketing with another major at UMGC, such as business administration or communication studies.
Master the Latest Marketing Skills
As the world continues to grow more connected, companies are dealing with entirely new levels of global visibility. That's why employers are looking for educated marketing professionals who know how to tell the story of a company in a compelling and coherent manner. Graduates of this program will build knowledge in social media utilization, customer relationship management, digital marketing, market research, consumer behavior, marketing plans, the modern business environment, and more. Our program directors refresh and update the curriculum regularly, with a focus on helping students achieve the following:
34K
Job Openings
The U.S. Bureau of Labor Statistics projects about 34,000 advertising, promotions, and marketing manager job openings annually from 2022 to 2032.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | Last Reviewed: April 1, 2024
4/10
Marketing Professionals
More than 40 percent of marketing professionals worked on an increased number of campaigns in 2022 than in 2021.
Source: HubSpot | “The 2023 State of Marketing Report” | 2023
40%+
Marketers on Social Media
More than 40 percent of marketers use a social media channel, and they find it has the highest ROI.
Source: HubSpot | “The 2024 State of Marketing Report” | January 9, 2024
Practice Real-World Skills in Your Marketing Courses
Throughout your marketing degree curriculum, your instructors will assign hands-on coursework that may help you prioritize real-world skills and experience. In past courses, students have been able to complete the following in-depth course projects:
- Develop a fundraising campaign for a local non-profit organization, including target audience analysis, budget allocation, and marketing channel selection.
- Create a comprehensive marketing communication plan for a new product launch, considering traditional, digital, and social media marketing channels.
- Conduct market research to identify consumer preferences and buying behavior for a particular product or service category.
- Develop a comprehensive marketing plan for a chosen product, service, or organization.
Explore UMGC Marketing Insights
Gain insight from our faculty and staff and delve deeper into a range of topics, including the top traits that marketing executives look for in new hires and how Taylor Swift uses marketing principles to guide her career.
FAQs
Get answers to questions that current and prospective students are asking about program admission, credibility, student organizations, and more.
This industry-relevant online marketing degree can help students prepare for an in-demand marketing career. This 120-credit degree program covers topics like market analysis, marketing research, technology in the modern business environment, globalization, data-driven decision-making, business-to-consumer and business-to-business strategies, business problem-solving, and more. The program helps degree-seeking students prepare to work in a wide range of entry-level roles in a variety of industries, corporations, nonprofits, and government organizations.
This 120-credit marketing degree offers courses year-round. The time it will take you to complete your degree will depend on several factors, including your goals, how many transfer credits you have, your course load each semester, and whether you are able to benefit from one or more of our fast paths to credit, including credit for prior learning and credit for military education and training.
Tuition for this degree program is very competitive and appears at the top of this page. We offer a low in-state rate for Maryland residents and a reduced tuition rate for military service members and their spouses and dependent children. We also offer scholarships for those who qualify, an interest-free monthly payment plan, and no-cost digital materials in place of most textbooks to help make online bachelor's degrees even more affordable.
You do not need any background or real-life experience in marketing to apply for UMGC's marketing degree. As long as you meet our undergraduate admission requirements, you can enroll in this program.
You do not need any certifications to enroll in or complete this marketing degree.
We recommend marketing students participate in the following student organizations:
American Marketing Association, UMGC Chapter
The UMGC Chapter of the American Marketing Association provides members of all majors with exposure to experiences in the marketing industry through professional growth opportunities, leadership development, and academic recognition. Undergraduate students who are interested in joining should complete the AMA|UMGC Chapter Application or visit the chapter’s Facebook group to learn more.