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Online Undergraduate
Certificate: Facebook
Digital Marketing

Navigate the challenges of Facebook digital marketing in this skills-focused online certificate program.

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These requirements are for students who enroll in the 2021–2022 academic year. For prior year requirements, visit our catalog archive.

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Undergraduate Certificate Requirements

In addition to the specific course requirements outlined on each certificate webpage, UMGC maintains certain requirements for all certificates.

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Program Highlights

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Optimize Digital Marketing

Analyze A/B test results and Google Analytics™ report data.

Put Knowledge to Work

Create a comprehensive digital marketing plan using core frameworks.

Manage E-mail Marketing

Manage an e-mail marketing campaign using MailChimp™.

Understand Core Concepts

Learn about brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.

Execute Marketing

Create an original search and display advertisement for an existing company.

Create a Facebook Ad

Create an original Facebook ad and analyze results using Facebook Ads Manager™.

Industry Certification

This program can help prepare you for the Facebook Certified Digital Marketing Associate certification exam.

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